June 17, 2011

17 things I've learned...

... about being a wedding florist...

  1. The bride will have some theme or color scheme in mind before the process starts. Learn what this is. If possible, get a fabric swatch (or photo, or internet link) of the dresses and/or suits.
  2. Set seasonal guidelines. Peonies don't bloom in the fall, and Dahlias do not bloom in spring.
  3. Help the bride remember details. Will there be flowers at the venue? Where? Do the parents need flowers? Does the officiant? Is there a flower girl or ring bearer? How old are they? Will the bride or her attendants use a flower/flowers in her hair? What about the reception?
  4. Discuss budget ahead of time, and stick to it. Even if this is a labor of love, nobody likes expensive surprises.
  5. Make detailed lists. How many bouquets? boutonnieres? How many pieces to each?
  6. Take the bride to the flower market a couple of weeks before the wedding. It helps if she brings a friend or her mom, to keep her grounded a little - the flower market can be a bit overwhelming!
  7. Use this excursion to really learn about the bride. What flowers does she love? Or hate? Is there a must-have quirky detail that she likes? A color that she absolutely does not want? Pro or con on baby's breath?
  8. Order any must-have, important flowers 2 weeks ahead of time. Use a reliable vendor, and strike a good deal.
  9. Do the non-floral work ahead of time: buy ribbon, gather supplies, clean and disinfect buckets, set up a work station.
  10. Make sure your clippers and scissors are sharp.
  11. Get some help. Even if help is mostly there for moral support, that's going to be priceless to you. Plus: it's really hard to wrap a bouquet by yourself. Also, delivery is easier with some help!
  12. Learn in advance the couple's wishes for delivery. Where will they be, and at what time? Pin them down on this detail.
  13. Get some good rest during the week before the wedding. (You may be working very long hours on the wedding day and the day before!) Eat right, and drink lots of water.
  14. Use a silverware caddy to transport the bouquets in small glasses of water.
  15. Be early.
  16. Bring supplies to the venue: extra ribbon, clippers, towels, flowers, floral wire and glue... be ready for anything to break or fall apart.
  17. Relax! They asked you to do the flowers because they like your work. Plus: this is really fun.
I've only done two weddings; I am far (very, very far) from an expert, and I have a lot to learn! Still, some lessons are more hard-won than others. No point in squandering these, so it's good to make notes!

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